The Truth About Chocolate Addiction: Understanding, Measuring, and Overcoming It

Do you find yourself reaching for a candy bar or a chocolatey treat every time you feel stressed, anxious, or low on energy? Do you crave chocolate even when you’re not hungry and feel guilty or ashamed after eating it? If so, you may wonder if you have a chocolate addiction and what you can do about it.

What is Chocolate Addiction?

Chocolate addiction is a term used to describe a compulsive or excessive consumption of chocolate, which has negative consequences on your physical, mental, and social well-being. While chocolate is not a drug, it contains several psychoactive compounds that can affect your mood, cognition, and behavior, such as caffeine, theobromine, phenylethylamine, and anandamide.

Like any other addiction, chocolate addiction involves three main components: craving, loss of control, and negative effects. Craving refers to the intense desire or urge to consume chocolate, which can be triggered by various internal and external cues, such as stress, boredom, advertising, or social norms. Loss of control refers to the inability to resist or limit chocolate consumption, even when you know or feel that it causes harm to your health or life. Negative effects refer to the physical, mental, or social consequences of chocolate addiction, such as obesity, diabetes, mood swings, guilt, or isolation.

Measuring Chocolate Addiction

While chocolate addiction is not yet an official diagnosis in the Diagnostic and Statistical Manual of Mental Disorders (DSM-5), several scales and questionnaires have been developed to assess the severity and impact of chocolate addiction on individuals. One of the most commonly used tools is the Chocolate Craving Questionnaire (CCQ), which consists of 15 items that measure the frequency, intensity, and resistance to chocolate cravings, as well as the guilt and loss of control associated with chocolate consumption. Another tool is the Chocolate Consumption Diary (CCD), which involves keeping track of the types, amounts, and contexts of chocolate consumption over a certain period, such as a week or a month.

Chocolate Addiction: Fact or Myth?

Some critics argue that chocolate addiction is a myth or a moral panic, similar to other food addictions, such as sugar addiction or carb addiction. They claim that chocolate addiction is not a real disorder, but rather a normal response to a pleasurable and tasty food. They also argue that the term “addiction” is overused and misapplied, and that it stigmatizes and medicalizes ordinary and harmless behaviors.

However, recent research suggests that chocolate addiction is a valid and significant phenomenon that affects a sizeable proportion of the population. A study from Michigan State University found that about 13% of adults meet the criteria for chocolate addiction, based on the CCQ scores and the frequency of chocolate consumption. Another study from the University of California San Francisco found that consuming chocolate releases endorphins and other neurotransmitters in the brain, which can create a sense of pleasure and dependence similar to drug addiction.

How to Overcome Chocolate Addiction?

If you suspect that you have a chocolate addiction, or if you want to reduce or quit your chocolate consumption for health, ethical, or personal reasons, there are several strategies and tips that can help you overcome it:

  • Identify your chocolate triggers: What situations, emotions, or thoughts make you crave chocolate? Try to avoid or modify these triggers, or find alternative ways to cope with them, such as exercising, meditating, or socializing.
  • Control your chocolate environment: What types, amounts, and locations of chocolate are available to you? Try to minimize or eliminate the sources of chocolate that tempt you, or replace them with healthier or less appealing snacks. Also, try to avoid places or situations where chocolate is prominently served or advertised, such as vending machines, checkout counters, or TV commercials.
  • Find chocolate substitutes: What other foods or drinks can satisfy your sweet, crunchy, or creamy cravings without chocolate? Try to experiment with different tastes and textures, such as fruits, nuts, yogurt, or herbal tea.
  • Practice moderation or abstinence: What is your ultimate goal regarding chocolate consumption? Depending on your preferences and circumstances, you may choose to reduce your chocolate intake to a moderate or occasional level, or to completely abstain from chocolate. Whatever choice you make, try to stick to it and reward yourself for your progress.
  • Seek professional help: When is chocolate addiction counseling necessary? If you have tried the above methods and still struggle with chocolate addiction or its consequences, consider seeking the help of a mental health professional, such as a therapist, counselor, or support group. They can provide you with personalized guidance, motivation, and coping skills, as well as help you address any underlying issues, such as anxiety, depression, or trauma.

Less Addictive Chocolate

If you still want to enjoy chocolate without risking addiction or health problems, you can choose less addictive chocolate options that contain less sugar, fat, and additives, and more cocoa solids and flavonoids:

  • Dark chocolate: Choose dark chocolate with at least 70% cocoa solids and no or minimal added sugar or milk. Dark chocolate contains more antioxidants and less caffeine and theobromine than milk chocolate, which can reduce the risk of heart disease, diabetes, and cancer, while limiting the psychoactive effects of chocolate.
  • Natural cocoa powder: Use natural cocoa powder instead of Dutch-processed cocoa powder, which is alkalized and has less flavonoids and antioxidants. Natural cocoa powder can be used in baking, smoothies, or hot cocoa, and can enrich the taste and health benefits of chocolate without adding sugar or fat.
  • Raw cacao nibs: Eat raw cacao nibs instead of chocolate bars or chips, which are minimally processed and contain more fiber, protein, and minerals than chocolate. Raw cacao nibs have a bitter and nutty flavor, but can be added to granola, yogurt, or trail mix, or be used as a substitute for chocolate chips in baking.

Why is Chocolate Addictive?

The addictive potential of chocolate can be explained by several factors, such as its taste, aroma, texture, and composition. Chocolate contains sugar, fat, and salt, which can activate the reward centers in the brain and release dopamine, a neurotransmitter that plays a role in pleasure, motivation, and addiction. Chocolate also contains caffeine and theobromine, which are stimulants that can enhance mood, alertness, and sociability, but also increase heart rate, blood pressure, and anxiety. Chocolate also contains phenylethylamine and anandamide, which are cannabinoids that can mimic the effects of marijuana and produce feelings of euphoria, relaxation, and creativity.

Raw Chocolate

Raw chocolate, also known as unprocessed or artisanal chocolate, is a type of chocolate that has not been heated, conched, or refined, and thus retains more of its natural flavor, texture, and nutrients than processed chocolate. Raw chocolate is made from raw cacao beans, which are fermented, dried, and ground into a paste or powder. Raw chocolate is rich in antioxidants, flavonoids, and minerals, such as iron, magnesium, and zinc, and is considered a health food that can promote immunity, digestion, and brain function. Raw chocolate also has a less sweet and more bitter taste than processed chocolate, which can be an advantage or a disadvantage depending on one’s preference.

Eating Chocolate in Moderation

If you enjoy chocolate and want to maintain a balanced and healthy diet, you can eat chocolate in moderation, which means consuming a small and occasional portion of chocolate that fits your calorie and nutrient needs. The American Heart Association recommends limiting added sugars, including chocolate, to no more than 6 teaspoons or 100 calories per day for women, and no more than 9 teaspoons or 150 calories per day for men. You can also combine chocolate with other foods or activities that enhance its taste and benefits, such as nuts, fruits, wine, or exercise.

Is Chocolate Addictive? All You Need to Know

If you still have questions or doubts about chocolate addiction, you can read more about it in the following resources:

  • Can you become addicted to chocolate? Healthline
  • Chocolate addiction signs, symptoms, and treatment. Eating Disorder Hope
  • The history of chocolate. National Geographic
  • Chocolate in history: Food, medicine, medi-food. Frontiers in Pharmacology
  • The claim: Chocolate is an aphrodisiac. The New York Times

Cutting Chocolate Out of Your Diet

While cutting chocolate out of your diet may seem daunting or undesirable, it can be necessary or beneficial for some people who have chocolate addiction or related conditions, such as obesity, diabetes, or food allergies. Cutting chocolate out of your diet involves more than just avoiding chocolate bars or candies, but also reading food labels, cooking at home, and planning meals and snacks that are nutrient-dense and satisfying. Cutting chocolate out of your diet can also require emotional and social support, as you may face peer pressure, cravings, or withdrawal symptoms. However, cutting chocolate out of your diet can also bring tangible and intangible rewards, such as weight loss, better blood sugar control, improved mood, and increased self-discipline.

Frequently Asked Questions (FAQ)

Q1: Is chocolate healthier than other sweets?

A1: Chocolate can be healthier than other sweets if it is consumed in moderation and in its pure or minimally processed form, such as dark chocolate, natural cocoa powder, or raw cacao nibs. Chocolate contains antioxidants, flavonoids, and minerals that can benefit health, such as reducing inflammation, improving blood flow, and enhancing mood.

Q2: Can chocolate cause acne?

A2: Chocolate has not been shown to cause acne directly, but its high sugar, fat, and milk content can indirectly contribute to acne development by increasing insulin and insulin-like growth factor (IGF-1) levels, which can stimulate sebum production and follicular hyperkeratinization. Moreover, chocolate can also trigger or worsen acne or other skin conditions in individuals who are allergic or sensitive to chocolate or its components.

Q3: Is chocolate toxic to dogs?

A3: Yes, chocolate can be toxic to dogs and other pets if consumed in large amounts or in certain forms, such as baking chocolate, cocoa powder, or chocolate-covered raisins. Chocolate contains theobromine and caffeine, which dogs cannot metabolize as efficiently as humans, and can cause vomiting, diarrhea, hyperactivity, seizures, or even death. If your dog accidentally ingests chocolate, contact your veterinarian immediately.

Q4: Can chocolate prevent or treat depression?

A4: Chocolate cannot prevent or treat depression as a standalone treatment, but it can provide temporary and mild relief of depressive symptoms, such as anxiety and sadness, due to its caffeine, theobromine, and phenylethylamine content, which can stimulate the release of neurotransmitters such as dopamine and serotonin. However, overreliance on chocolate for emotional regulation can worsen depression or create addiction, therefore it is best to seek professional help for depression and use chocolate as a complementary and occasional supplement.

Q5: Is there such a thing as chocolate addiction counseling?

A5: Yes, chocolate addiction counseling is a type of mental health intervention that focuses on helping individuals overcome or manage their chocolate addiction and related issues, such as low self-esteem, anxiety, or disordered eating. Chocolate addiction counseling may involve cognitive-behavioral therapy, motivational interviewing, group therapy, or nutrition counseling, depending on the individual’s needs and goals. Chocolate addiction counseling can provide a safe and supportive environment to explore the underlying causes and consequences of chocolate addiction, develop coping skills and self-esteem, and achieve a healthier and happier life.


Chocolate addiction is a real and complex phenomenon that affects millions of people worldwide. Chocolate addiction involves craving, loss of control, and negative effects, and can be measured and treated using various tools and methods. Chocolate addiction can be overcome or managed by identifying and modifying the chocolate triggers, controlling the chocolate environment, finding chocolate substitutes, practicing moderation or abstinence, and seeking professional help when necessary. Chocolate addiction can also be prevented or minimized by choosing less addictive chocolate options, such as dark chocolate, natural cocoa powder, or raw cacao nibs, and eating chocolate in moderation as part of a balanced and healthy diet. Finally, chocolate addiction can be understood and appreciated as a culturally and historically rich food that has diverse health, sensory, and social benefits, but also potential risks and challenges.


  • Michigan State University. (2014). Chocolate addiction among women. ScienceDaily.
  • University of California San Francisco. (2011). Chocolate cravings can be trained away. ScienceDaily.
  • American Heart Association. (2021). Sugar 101.
  • Harvard Health Publishing. (2018). The sweet danger of sugar.
  • Mayo Clinic. (2021). Does diet affect acne?
  • PetMD. (2021). Chocolate poisoning in dogs.
  • Psychology Today. (2014). Chocolate as a drug.